Since I write about AI, business and marketing I’m often asked to provide specific examples of how AI is used right now vs could be or might be. The following ten companies have all used AI in a myriad of different ways and are expanding their use daily.
Ten Corporations Use of AI
- Netflix – Personalized Recommendations: Netflix uses AI algorithms to analyze your viewing history, ratings, and other user data to suggest movies and shows you might enjoy. This personalization is a key factor behind their subscriber base and keeps users engaged on the platform. Case Study: How Netflix Uses AI to Personalize Content Recommendations and Improve Digital Marketing
- Amazon – Recommendation Engine: Amazon utilizes AI to recommend products to users based on their browsing history and past purchases. see “How amazon recommendation engine works“
- UPS – Delivery Route Optimization: UPS leverages AI to optimize delivery routes, saving time and fuel. See “UPS Leverages AI for Route Maximization”
- Spotify – Personalized Playlists: Spotify uses AI to create personalized playlists for users based on their listening habits and preferences. They can also use AI to replicate foreign speakers to the users preferred language. See Spotify will use AI to replicate podcasters’ voices and translate them to other languages
- Bank of America – Fraud Detection: Similar to JPMorgan Chase, Bank of America uses AI to analyze transactions and identify fraudulent activity. See “Bank of America’s Erica AI Surpassed 1.5 Billion Client Interactions: Here’s What That Means for the Future of AI in Banking.”
- Facebook – Content Moderation: Facebook employs AI to identify and remove inappropriate content from its platform. See “AI content moderation problems.”
- Nest Labs (Google) – Smart Thermostat: Nest thermostats use AI to learn your heating and cooling preferences and adjust automatically for optimal comfort and efficiency. See: Generative AI can now help you automate your home
- Ford – Predictive Maintenance: Ford utilizes AI in their manufacturing plants to predict when equipment might fail. By analyzing sensor data and historical maintenance records, the AI can identify potential issues before they occur, preventing costly downtime and production delays. See “FORD ESTABLISHES LATITUDE AI TO DEVELOP FUTURE AUTOMATED DRIVING TECHNOLOGY.”
- JPMorgan Chase – Fraud Detection: JPMorgan Chase leverages AI to analyze vast amounts of financial transactions in real-time to detect fraudulent activity. The AI can identify suspicious patterns and flag them for further investigation, helping to protect the bank and its customers from financial losses. See “How AI will make payments more efficient and reduce fraud.”
- Salesforce – CRM with AI: Salesforce incorporates AI features in its CRM (Customer Relationship Management) software to automate tasks, predict customer behavior, and personalize interactions. See Salesforce AI.
This is a just a subset of corporate America’s use of AI. Every Fortune 500 company is using AI in some way and testing it in 100 others. The only thing I can guarantee with AI is that change is happening at an existential speed and it will create generational change like moving from steam power to electricity. Stay Tuned it is going to be a wild ride!
Contemplating the future of AI and looking for the right AI sales tech implementation partner? Use this guide to find the best one. “Top tips & tricks to pick the best Salesforce AI implementation Partner.”
Tags: #AI #Google #Ford #Salesforce #Banks #Netflix #OpenAI #Facebook #spotify #UPS #Amazon #JPMorgan #BofA #Casestudy #corporate
