Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]
Courageous Marketing: The B2B Marketer’s Playbook for Career Success
AI Revolution in Sales: How CROs Are Leveraging Technology to Extend Their Short Tenures
Which AI tools are CRO’s leveraging to improve sales outcomes?
RevOps Acronyms: What do they Really Mean?
Executive Summary Drowning in RevOps alphabet soup? This guide decodes the top 25 industry acronyms—from ARR and CAC to the future of AIRO (Artificial Intelligence Revenue Optimization). Beyond the marketing hype, we explore how to align people, processes, and technology to eliminate the “AI Circle of Sorrow” and transform your CRM into a high-velocity revenue […]
Rise of the CAIEO: Navigating new AI Roles
AI continues to break new ground in many ways including new job titles for roles that didn’t exist a year ago. Let’s jump into the role of the CAIEO -part IT, HR, law, philosophy and business ethics rolled into one job in the age of AI. Large complex organizations, that have embraced AI, are […]
AI in Big Pharma: How is it Being Applied in 2025?
How is AI being successfully applied in the Pharmaceutical Industry? What lessons have been learned? What is coming in 2025?
Salesforce AI Agents: Are they the next big AI breakthrough?
The Evolution of Salesforce AI Agents: Transforming Business Operations Unless you have been hiding under a proverbial rock and missed it, AI Agents are the big buzz in tech news right now. If you’re curious what the heck these AI Agent things are, where they came from and why marketing is pushing them so hard […]
How to Select Top AI-Enabled Salesforce Consulting Partners in ’25
How do you select Top AI Enabled Salesforce consulting help? This checklist will help you find the best partner at the right price!
In Gratitude- Thanksgiving Season 365
“You have it easily in your power to increase the total of this world’s happiness now. How? By giving a few words of appreciation to someone lonely or discouraged. Perhaps you will forget the kind words you say today tomorrow, but the recipient may cherish them forever.” Dale Carnegie November and Thanksgiving are the perfect […]
10 Best Practices from World Class Sales Teams, Beyond Exceeding Quota!
Not an AI Agent Dave here to check in and give you the latest in what I’ hearing on the AI strip from the C-Suite AI conference bandwagon gang. The C-Suite / BOD has educated themselves and starting to get it. AI is either a competitive advantage or something to watch competitors leapfrog ahead. Yes, […]