Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]
Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer
Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer Sentia’s AI seers here to give you the latest in the CPG wars where margins are tighter than a.. well you know and the slightest edge is fought for like the beaches of Normandy. Fear not faithful CPG warrior – we have the scoop on […]
How do Field Sales Reps Gain an Edge with AI? 10 AI Features to Know
AI in Field Sales: Current Impact and Future Potential Field sales reps have both the coolest (on the road!) and most stressful jobs out there. Sales in general can be an extremely monetarily rewarding field yet also has equally high job churn rates. Salespeople by nature are competive, always looking for an edge and they […]
AI Revolution in Sales: How CROs Are Leveraging Technology to Extend Their Short Tenures
Which AI tools are CRO’s leveraging to improve sales outcomes?
What the Hell are / is / an: AI Agent(s)?
AI Agents the next Frontier in artificial intelligence or just more AI Hype? With Billions of venture capital dollars already sunk into it, the AI marketing buzz continues to build. The latest excitement centers around a term many cannot agree upon. AI agents are becoming increasingly prevalent or at least written and hyped more and […]
AI Banking Use Cases. How are Innovative COO’s Winning?
As a Chief Operating Officer (COO) in the banking sector, embracing Artificial Intelligence (AI) is no longer optional—it’s a necessity for staying competitive in our rapidly evolving industry. Let’s explore how AI, particularly agentic AI and Einstein GPT, is reshaping the COO’s role and the top AI use cases in banking today. The AI Impact […]
Rise of the CAIEO: Navigating new AI Roles
AI continues to break new ground in many ways including new job titles for roles that didn’t exist a year ago. Let’s jump into the role of the CAIEO -part IT, HR, law, philosophy and business ethics rolled into one job in the age of AI. Large complex organizations, that have embraced AI, are […]
AI in Big Pharma: How is it Being Applied in 2025?
How is AI being successfully applied in the Pharmaceutical Industry? What lessons have been learned? What is coming in 2025?
Salesforce AI Agents: Are they the next big AI breakthrough?
The Evolution of Salesforce AI Agents: Transforming Business Operations Unless you have been hiding under a proverbial rock and missed it, AI Agents are the big buzz in tech news right now. If you’re curious what the heck these AI Agent things are, where they came from and why marketing is pushing them so hard […]
How to Select Top AI-Enabled Salesforce Consulting Partners in ’25
How do you select Top AI Enabled Salesforce consulting help? This checklist will help you find the best partner at the right price!