Category: Sales

Don’t Let Sales Training Fizzle: How to Max ROI with AI

Readers of our previous article how to avoid the “AI Circle of Sorrow” know that its rarely just one thing that needs to be fixed to max sales success. Great training is one of the pillars to a successful sales team. But what do you do after that amazing, energetic, “could sell ice in Greenland” […]

Courageous Marketing: The B2B Marketer’s Playbook for Career Success

Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]

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