Category: Sales

Don’t Let Sales Training Fizzle: How to Max ROI with AI

Readers of our previous article how to avoid the “AI Circle of Sorrow” know that its rarely just one thing that needs to be fixed to max sales success. Great training is one of the pillars to a successful sales team. But what do you do after that amazing, energetic, “could sell ice in Greenland” […]

Courageous Marketing: The B2B Marketer’s Playbook for Career Success

Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]

Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer

Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer Sentia’s AI seers here to give you the latest in the CPG wars where margins are tighter than a.. well you know and the slightest edge is fought for like the beaches of Normandy. Fear not faithful CPG warrior – we have the scoop on […]

How do Field Sales Reps Gain an Edge with AI? 10 AI Features to Know

AI in Field Sales: Current Impact and Future Potential Field sales reps have both the coolest (on the road!) and most stressful jobs out there. Sales in general can be an extremely monetarily rewarding field yet also has equally high job churn rates. Salespeople by nature are competive, always looking for an edge and they […]

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