Category: Marketing

Evaluating AI ROI? If Your Data Isn’t properly Structured for AI & Clean, your project will fail

Why your shiny new AI initiative is doomed without pristine data – a C-Suite & Board Member must-read. We’re all buzzing about AI’s transformative power. From predictive analytics to hyper-personalized customer experiences, the promise is huge. But here’s the cold, hard truth: AI is only as smart as the data you feed it. Ignoring your […]

Beyond the Metaverse Hype: How Virtual Recruitment Will Add $1.5T to Global Economy

While most people dismiss the metaverse as an overpriced gaming platform for tech enthusiasts, PwC’s latest economic analysis reveals a startling projection: virtual environments, including metaverse-based recruiting, will add $1.5 trillion to the global economy by 2030. Recruitment and HR applications are leading this transformation—not because of flashy avatars or virtual reality gimmicks, but because […]

Cracking the Code: The Hybrid AI-Human Combo that Improves Hiring Success by 53%

A groundbreaking Stanford University study has just shattered one of recruitment’s most persistent myths: that AI removes the “human element” from hiring. The research reveals something remarkable: candidates who went through AI-led initial interviews were 53.12% more likely to succeed in subsequent human interviews compared to those screened using traditional resume-based methods. Read that again. […]

Courageous Marketing: The B2B Marketer’s Playbook for Career Success

Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]

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