Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]
Courageous Marketing: The B2B Marketer’s Playbook for Career Success
Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer
Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer Sentia’s AI seers here to give you the latest in the CPG wars where margins are tighter than a.. well you know and the slightest edge is fought for like the beaches of Normandy. Fear not faithful CPG warrior – we have the scoop on […]
AI Revolution in Sales: How CROs Are Leveraging Technology to Extend Their Short Tenures
Which AI tools are CRO’s leveraging to improve sales outcomes?
RevOps Acronyms: What do they Really Mean?
Drowning in a sea of RevOps marketing & sales acronyms? Fear not! As your trusty Chief Confusion Officer (CCO), I’m here to help you navigate these murky waters with a dash of humor and a sprinkle of reality. Let’s dive into the world of RevOps marketing, where every letter promises to turn your business into […]
AI in Big Pharma: How is it Being Applied in 2025?
How is AI being successfully applied in the Pharmaceutical Industry? What lessons have been learned? What is coming in 2025?
Agentic AI: From Hype to Measurable Value in ’25
Beyond AI Hype. What has been deployed that is actually working? How do you measure AI ROI? Is AI ready for primetime deployment or more research needed?
In Gratitude- Thanksgiving Season 365
“You have it easily in your power to increase the total of this world’s happiness now. How? By giving a few words of appreciation to someone lonely or discouraged. Perhaps you will forget the kind words you say today tomorrow, but the recipient may cherish them forever.” Dale Carnegie November and Thanksgiving are the perfect […]