Category: Case Study

Courageous Marketing: The B2B Marketer’s Playbook for Career Success

Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]

In Gratitude- Thanksgiving Season 365

“You have it easily in your power to increase the total of this world’s happiness now. How? By giving a few words of appreciation to someone lonely or discouraged. Perhaps you will forget the kind words you say today tomorrow, but the recipient may cherish them forever.” Dale Carnegie November and Thanksgiving are the perfect […]

Trust, Is it the Only Job Skill AI can’t Replace?

Trust. In the age of AI which job skills will be replaced by AI, Blended AI or just can’t be replicated by AI? This article delves into how Trust is built in a sales environment and how the buyer journey change necessitates a new way of interacting with customers. Ten steps to build Trust.

How do Salesforce CRM, Microsoft Dynamics, and Hubspot CRM Compare according to Copilot?

As a leader in the AI CRM Sales tech space I was curious how AI’s would evaluate competitive CRM/AI enhanced offerings and how likely it would be that it would be factual vs. the usual CRM marketing puffery we see on a daily basis. I was also curious how much AI “hallucination” would take place […]

Back To Top