Category: News

JP Morgan Chase’s Open Letter: A Wake-Up Call for AI and SaaS Security

In March 2025, JPMorgan Chase issued a stark warning to its third-party suppliers: the rapid adoption of Software as a Service (SaaS) and Artificial Intelligence (AI) is quietly enabling cyber attackers and creating vulnerabilities that threaten the global economic system. For companies not taking AI security seriously, this open letter is a clarion call-one that […]

Courageous Marketing: The B2B Marketer’s Playbook for Career Success

Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]

Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer

Transforming In-Store Execution with AI: Introducing the Sentia Smart Layer Sentia’s AI seers here to give you the latest in the CPG wars where margins are tighter than a.. well you know and the slightest edge is fought for like the beaches of Normandy. Fear not faithful CPG warrior – we have the scoop on […]

How do Field Sales Reps Gain an Edge with AI? 10 AI Features to Know

AI in Field Sales: Current Impact and Future Potential Field sales reps have both the coolest (on the road!) and most stressful jobs out there. Sales in general can be an extremely monetarily rewarding field yet also has equally high job churn rates. Salespeople by nature are competive, always looking for an edge and they […]

What the Hell are / is / an: AI Agent(s)?

AI Agents the next Frontier in artificial intelligence or just more AI Hype? With Billions of venture capital dollars already sunk into it, the AI marketing buzz continues to build. The latest excitement centers around a term many cannot agree upon. AI agents are becoming increasingly prevalent or at least written and hyped more and […]

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