Book Review & Synopsis Udi Ledergor’s Courageous Marketing is a transformative guide for B2B marketers seeking to break free from conventional, uninspired strategies. Drawing on over two decades of experience, including his role as CMO at Gong, Ledergor advocates for boldness and creativity as essential tools for driving business success. The book challenges the prevailing “play-it-safe” mentality […]
How do Field Sales Reps Gain an Edge with AI? 10 AI Features to Know
AI in Field Sales: Current Impact and Future Potential Field sales reps have both the coolest (on the road!) and most stressful jobs out there. Sales in general can be an extremely monetarily rewarding field yet also has equally high job churn rates. Salespeople by nature are competive, always looking for an edge and they […]
Salesforce AI Agents: Are they the next big AI breakthrough?
The Evolution of Salesforce AI Agents: Transforming Business Operations Unless you have been hiding under a proverbial rock and missed it, AI Agents are the big buzz in tech news right now. If you’re curious what the heck these AI Agent things are, where they came from and why marketing is pushing them so hard […]
How to Select Top AI-Enabled Salesforce Consulting Partners in ’25
How do you select Top AI Enabled Salesforce consulting help? This checklist will help you find the best partner at the right price!
AI in Sales Manufacturing. This is what you need to know
AI is being rapidly deployed in manufacturing, particularly in enabling sales teams. This article provides specific AI use cases readers can apply to their own sales teams.
10 Best Practices from World Class Sales Teams, Beyond Exceeding Quota!
Not an AI Agent Dave here to check in and give you the latest in what I’ hearing on the AI strip from the C-Suite AI conference bandwagon gang. The C-Suite / BOD has educated themselves and starting to get it. AI is either a competitive advantage or something to watch competitors leapfrog ahead. Yes, […]
CRM Dead? Sherlock Holmes- AI the Perp?
Has CRM reached it’s limits and ready to fade away like a ghostly Halloween theme?
Sync Siebel to Anything, Anywhere, Here’s How
Siebel CRM has been around since 1993 and many instances are still on premise. Sentia Smart Mesh allows Siebel to be connected to the cloud and still be on premise or migrate Siebel data to Sentia AI CRM or Salesforce.
Reclaiming Lost Time: The Power of Effective Meeting Strategies
Time is our most precious commodity but how many times have we been stuck in meetings we really didn’t need to be in or took 3X more time than necessary. Here is how to reclaim your last time with better meeting strategies!
The AI Revolution in Customer Experience: How Chief Customer Officers Are Leveraging Technology in 2024 and Beyond
What do Chief Customer Officers need to know about blended AI and AI enhanced customer service to excel in today’s AI Agent and chatbot driven commerce.

