The C-Suite Imperative: 2025 Demands Alignment Been here? Sales tells the CEO marketing doesn’t create enough viable sales opportunities to hit quota, and marketing says sales doesn’t properly action the amazing leads they create and send to sales. So who’s right? The legacy narrative of Chief Sales Officers (CSOs) and Chief Marketing Officers (CMOs) as […]
The Future of CRM in Salesforce: Which Fields Will Disappear due to AI Features?
Prediction: In just 12 months, many of the fields you see in Salesforce today will no longer exist. Sounds bold? Let’s break down why this radical shift is inevitable. The Problem: Too Many Fields, Not Enough Value Today, if you look at your Salesforce Opportunity object, you’ll likely find more than 100 fields. Yet most of […]